Office of Digital Services Georgia (DSGa)

The Office of Digital Services Georgia (DSGa) manages the digital strategy for state agencies and elected officials to cultivate a mature digital presence and citizen-centric service delivery. The focus of DSGa expands GTA’s view of the technology landscape from larger systems to granular interactions that the state offers via consumer devices. Citizens access state digital properties through channels that didn't exist a couple of years ago. To be able to serve this need, DSGa enables an omni-channel approach to leverage relevant citizen interactions by keeping content consistent and centralized.

FY 2018 Activities

Agile modular procurement

DSGa procured qualified vendors within four specialty pools:

  • Branding and design
  • Development
  • Enterprise content
  • User experience

An agile contracting vehicle breaks large, high-dollar projects into smaller, short-term contracts. This approach segments risk and offers transparency.

Building a compliant digital platform

DSGa has started efforts toward the first major digital services project – a digital platform built with the following considerations in mind.

Compliance: Adhering to best practices and standards

In December 2018, the GTA Board of Directors approved a new Digital Compliance Policy, which aims to implement best practices in digital design and development to ensure a modern digital presence for the state.

Consistency and trust: Single source of truth for content and design

Citizens access state information via several channels and devices. If the information in one channel varies from that in another, organizations lose public trust. A single source of truth for content and design enforces a consistent experience, helps establish that trust, and ensures a consistent message throughout an organization.

Collaboration: Built with the people

Successful digital initiatives hinge upon understanding the needs of people who interact with the state’s digital properties, including end users and content managers in state agencies. DSGa bases development on more than just empirical research, data, and a few assumptions. DSGa’s plan is to collaborate not only to continually understand users’ characteristics, needs, and challenges but also to bring them into the conversation before decisions are finalized. This creates an open collaboration project from the beginning.

Analytics BETA website

DSGa launched https://analytics.georgia.gov, a data dashboard that provides a window into how people interact with the various agency websites that are hosted on the state’s enterprise platform, which is managed by DSGa. The data come from a unified Google Analytics account for state agencies. The program does not track individuals, and the IP addresses of visitors are anonymous.

The DSGa platform brought four new agencies onto the enterprise platform in FY 2018:

Georgia Cyber Center (https://cybercenter.georgia.gov)
Georgia Nonpublic Postsecondary Education Commission (GNPEC) (https://gnpec.georgia.gov)
Environmental Protection Division (EPD) / Water Planning (https://waterplanning.georgia.gov)
Office of Planning and Budget (OPB) / Census (https://census.georgia.gov)

In preparation for the 2020 census, OPB commissioned a website to provide information to citizens, local count committees, and volunteers. The website is designed to promote census education and participation in Georgia.

There are currently 928 active content managers on the DSGa platform.

There are currently 87 websites on the state’s enterprise platform.

Usability Testing – Georgia Public Safety Training Center (GPSTC)

DSGa consulted with GPSTC to design and conduct usability testing on the center’s new website, https://www.gpstc.org. Prior to the redesign, GPSTC asked DSGa to help its team develop relevant skills to maintain their website. After the launch, GPSTC was interested in learning where users were still struggling to find information on the site and in recommendations for improving the website’s usability.